There are a few secrets you should know about before starting up a successful pet grooming business. You’ll be joining a long list of 2.5 million other Australian enterprises and we want to help ensure you are the leader of the pack.
There are a few pointers we can give you that are going to help set your pet grooming business up as a breed apart.
Find out about the tools of the trade you’ll need and why getting started with the right pet grooming supplies is going to be key to the success of your shiny new business venture.
The Top 3 Essentials for a Pet Grooming Business
There are dozens of factors that can make or break a new pet styling business, but there are 3 key drivers for success:
1. Expertise, Enthusiasm and Insight
The fact that yours is a niche market is likely to give you a big fat tick. Industry experts cite understanding what you’re getting into as the number one essential for any new entrepreneur. Most pet grooming business owners set out with an enthusiastic love of animals. That gives them a head start compared to many other small business entrepreneurs who may have the ideas but lack the passion and attention to detail.
2. Insta, Insta, Insta
We now live in an “Insta” world where the posting of photos and videos is king. Well-groomed pets have the potential to create viral social media marketing opportunities. There is an insatiable demand for great content so you must be able to meet it with a steady, regular supply of interesting and meaningful photos or videos with backstories.
3. Great Customer Service
Next up is maintaining excellent service that keeps customers satisfied and coming back. Part of that involves offering the best possible pet grooming products to clients and their pets. Owners want to know that you’re going to be delivering treatments that are not only safe but actually do their precious pets a world of good.
Plush Puppy can help you ensure you reach the highest standards of customer care by supplying you with all the tools of the trade you’re going to need. We are the one-stop shop for all your pet grooming supplies.
Brushes and Dry Cleansing Products
Having a set of good brushes that you enjoy using is fundamental. We offer a complete range that includes our soft slicker brushes that will detangle matted hair, remove dirt and get rid of loose hair.
Our pure bristle brushes are ideal for the regular grooming of long, short and soft-coated dog breeds. Pin brushes with varying pin lengths and thickness will leave coats looking smooth and sleek and our anti-static brushes eliminate static in the coat while easily removing tangles and loose hair.
Don’t forget a set of professional grooming combs with the comfort of both the user, yourself, and the client in mind. These feature fine and coarse pins made of hardened stainless steel that will not bend and easily glide through the thickest of coats. The fine pins are perfect to comb softer coats around sensitive areas such as ears, around the eyes, and down the legs. The coarse pins are perfect for full-body combing.
Your Complete Pet Grooming Product List
The predominant products you’re going to need when starting a pet grooming business of course relate directly to the dog’s coat. And, what you use needs to protect and nourish both the coat and the skin underneath.
Plush Puppy offers a range of high-quality Australian-made shampoos and conditioners. These contain plenty of naturally derived ingredients.
Each product gets our scientifically formulated stamp of approval so we can target the specific coat needs of individual breeds for the best possible results. Whatever the dog and whatever the condition of their coat, we have you covered.
Here’s a taste of some of the essentials we offer, all available in 5 Litre pump bottles and 20 Litre Drums with taps. Lets start with your ‘must haves’:
Salon Formula Shampoo and Salon Formula Conditioner: Both of these are great all-rounders. No pet grooming business should be without them. They’re rich in antioxidants and Vitamins A and C.
Herbal Whitening Shampoo: Whitens whites and intensifies dark colours for a pearly sheen with this ginseng-laced natural product. It does NOT bleach or lighten coats!
Natural All Purpose Shampoo: We call this our ‘shine’ shampoo as it contains natural Henna extracts that will give a stunning glossy look to your dog’s coat.
Natural Body Building Shampoo: Helps boost coats that need a fuller and thicker look. We’ve come up with a formula that uses organic sources, boosted with Wheat Protein and Wheat Starch along with D-Panthenol and Lichen extract for that full bodied coat.
Natural Conditioning Shampoo: Great for coats that need extra softness and elasticity, this product increases hydration and contains evening primrose extract to soothe the skin and protect it from the sun.
Silk Protein Conditioner: This is the ultimate conditioner! It moisturises, strengthens and repairs damaged coats. This is an intensive formulation boosted with Silk Amino acids and plant extracts that bind keratin in the coat.
And, here are the more specialist shampoos to add to your collection available in varying sizes:
Sensitive Skin Shampoo: Excellent for puppies and dogs with sensitive skin.
Texture+ Shampoo: Maintains or adds texture to terriers and wire, coarse or harsh-coated breeds.
Deep Cleansing Shampoo: Ideal for removing grease and grime and clarifying the coat to its natural best state.
Black Opal Shampoo: Deeply replenishes faded black coats.
In addition, we highly recommend the following products for everyday grooming:
Odour Muncher Coat Deodoriser (available in ‘Original’ or ‘Fresh’ fragrances): Wave goodbye to unwanted doggy smells by spraying it wherever a pet may have been: the salon, great for carpets, car interiors and bedding. Available in 2 scents, its also a gorgeous finish on freshly groomed pets before their parents collect them.
FAST Blow Dry Spray: This has begun a revolution in drying times! It reduces the minutes spent drying coats by up to 50 percent.
You can buy all these products separately or as part of a special starter pack offer exclusively for new groomers who sign up for a Wholesale account. There are 3 offers available, ideal for anyone venturing out into a pet grooming business. The Intro Offer 3 kit also contains:
1 x O.M.G. Grooming Spray: This is one of our star products because the results of using it are so startling. Plush Puppy O.M.G. is a “ready to use” grooming spray that has active ingredients to repel dirt, disentangle knots, make brushing easier, remove hair spray and much, much more.
1 x Wonder Blok Vegan Stain Reducing Soap: A great whitener and brightener
Let’s Face It Unique Face Shampoo (150ml): Custom-made for dogs faces, it can also be used as an ear cleaner.
2 x Grooming Aprons
You’re Good to Go with Plush Puppy Products!
When customers see you’re using the Plush Puppy range, they know they’re going to get high-quality products that deliver brilliant outcomes every time. That means superior coat care for all dogs, whether they’re champion show animals or cherished companions.
All products come in a variety of sizes suiting your grooming needs while also allowing you to make additional retail sales on your customers favourite products.
Make Plush Puppy your first port of call for your pet grooming supplies if you’re starting up your own dog grooming business. We’re able to offer our business customers a Wholesale account. Get in touch now to find out more.
